Most of us lead lives that are predictable. Not that predictability is bad. We like knowing that the newspaper will be waiting for us on the front porch every morning. We like knowing that our paycheck will be deposited in our checking account every two weeks. Clearly, predictability has its place. The downside of predictability is sameness and, potentially, blandness. When you know what to expect every day of every week of every month of every year, our lives tend toward the mundane. That said, what we need every so often is something a little unexpected. A little spiritual goosing—as it were—just to let us know that we’re alive. One of the most dramatic examples of upending everyday predictability happened last Christmas Eve in Canada. WestJet Airlines set up a kiosk in terminals at two airports—Toronto and Hamilton—where passengers who were en route to Calgary could scan their boarding pass and then talk to a virtual Santa Claus. Since the boarding passes were scanned, Santa knew everyone’s name and was able to ask what they wanted for Christmas (both children and adults). And with the help of a hidden camera, he could see everyone as well. A long list was compiled and after the passengers were on their flights, a team of 150 WestJet employees in Calgary embarked on a massive shopping spree. They raced off to stores and bought the gifts the passengers had mentioned. The team wrapped each one and got them all to Calgary Airport before the […]
The post This Is How You Create An Unforgettable Experience appeared first on Eaglevision.